Private label resell rights (”PLRs”) can be used in one of two basic ways: (1) to create your own information product line to sell, based on the existing body of PLR information products, and modifying it somehow to improve on it substantially, or (2) simply to take those products, without much modification, and put them up for free, in exchange for a customer’s name and email address.

The philosophy of online reselling behind option (1) goes like this: Learn to use private label resell rights (PLRs) so that you can create your own product line. The thinking behind this philosophy is that you cannot make your fortune as an affiliate marketer, or in any other way, simply by selling other people’s info products. You need to create your own products, so that when you sell them, you get to keep all the profits for yourself, instead of making the other guy rich.

Option (2) asserts that private label resell rights reports help you to build your customer lists, because they allow you to offer free reports on popular or niche topics. Because it is simple and fast to brand PLRs with your name and insignia, you can spend some time studying the content yourself, learning how the subject area works, and then setting yourself up as an authority on the PLR niche’s focus.

So you can study the PLR reports to learn about their topics for yourself, then offer them as freebies to your lists. Or PLRs can offer you a starting point for creating your own products, and then selling those new products to your lists with resale rights, or for an additional charge, master resale rights.

(Buying MRRs, typically costing five to ten times more than basic resale rights, simply grant the buyer the right to pass along the resale rights to his own customer base. Various schemes may involve a key code or other tracking mechanism, or a strict limit as to how many resellers can possess the master resell rights.)

Or consider option (3): just re-purpose some of the content within PLR reports to create your own shorter articles, which could be for your blog, your newsletter, or any other direct marketing purposes.

In other words, you can do pretty much whatever you like with private label resell rights, depending upon your needs now or later.

Some Internet sellers subscribe to private label resell rights services, in order to offer their lists an ongoing supply of new content. This can be a useful way to build loyalty for your brand. By giving your customer base free, professional quality information, you can establish yourself as the go-to guru for support, consultation, and related product line.

This is also the philosophy behind the “free sample” marketing approach: Give the customer a free sample now, to convince him of the merits of your product line, so that he will pay you for it the next time.

In other words, PLRs are tailor-made for consultants looking to build an audience without having to go through the hassle of generating their own original content, week after week or month after month.

So private label resell rights can be a useful way to build trust, loyalty, and profits, by providing your customers with useful content. By letting someone else do the writing work for you, you can spend more time each month on marketing, consulting, and other less labor-intensive, more profit-generating activities.

More on How PLR Works for You

Again, one of the more effective ways to use private label resell rights content is to offer it free to your site’s visitors in exchange for their email address. This can convince your site’s visitors to sign up for your list by offering them something for no money. Free offers of useful advice are very hard to resist.

On the other hand, relatively few web site visitors will purchase a product from a web site, the very first time they visit. And the overwhelming majority will probably never return to the site. However, by getting them to provide you with their e-mail address in exchange for your PLR content, you can follow up with prospects down the line, in order to make more conversions to sales. The key to sales success is to be consistent and persistent with your offerings — most sales are made on the fifth contact or later!

Establishing a business relationship over the Internet has a lot in common with building any personal relationship in real life — you have to win the other party’s trust in order for the relationship to grow. Meanwhile, all you need to do is to make a convincing pitch with your free content, so that your prospects will sign up for your list in exchange for receiving the free and useful information contained in the private label resell rights report. Then build trust by showing up on a regular basis with new offers tailored to your customer base’s interests.

Yet another option is to offer a package deal or bundle of related PLR content via eBay or Craigslist. The competition can be fierce, so be sure to do your homework, or risk getting lost in the crowd. For these markets, your copy must be tightly written and highly believable. (Also, in the case of eBay, you will probably have to put the PLR information on a compact disc and mail it to the customer. At this writing, eBay offers an option for doing this transaction via a downloadable site, but it costs a lot and is probably not useful for a seller without a lot of experience at generating volume sales via private label resell rights marketing.)

To learn more about how you can put PLR content to work for you, simply visit Google or any other search engine (Yahoo, Clusty, MSN, etc.) and type in the phrase “PLR” or “private label resell rights” plus the word “forums”. (By the way, this trick works with any other area of interest where you want to find more information from real world users.)